Insights from Penton Marketing Services'
2011 B-to-B Marketing Needs Survey
Complete the following form to learn how 3000+ marketing professionals evaluate themselves and their strategic initiatives. This study drives some alarming pain points home — including how many marketers are less than satisfied with the performance of their website, social, search marketing and sales conversion efforts.
Findings included:
81% find online marketing moderately to extremely challenging
77% say their site is not that effective in generating sales leads
74% have not implemented a social media strategy
80% of companies have no resources and budget devoted to website analytics
See how you stack up to the competition!
Complete this form to download Truth from the Trenches.
Why B-to-B marketers are frustrated
How you can gain momentum and market share now
Learnings from data collected from thousands of marketing decision-makers
